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James Hoffmann


Stafford, Staffordshire, England
James Alexander Hoffmann (born 11 December 1979) is an English businessman, author, barista, online influencer and coffee consultant. Hoffmann first came to prominence after winning the World Barista Championship in 2007. Afterwards, he went on to co-found Square Mile Coffee Roasters in 2008, a London-based speciality coffee company and in 2014, he published The World Atlas of Coffee. The book discusses coffee varieties, growing methods, roasting, and preparation with a focus on origin, cataloguing the coffees grown in 29 different countries. Since 2018 he has gained popularity on the online video-sharing platform YouTube, with his channel garnering over 995,000 subscribers. His channel primarily discusses the speciality coffee industry, reviews coffee equipment and evaluates different brewing methods.


Chopbreak | Your food community
Chopbreak Your food community